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Enterprise Operations & Finance > Customer Relationship Management > TargetX

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TargetX
Customer Relationship Management

TargetX is a comprehensive Customer Relationship Management (CRM) solution designed specifically for higher education institutions. It is built on the Salesforce platform, leveraging its extensive capabilities to meet the unique needs of colleges and universities in recruiting students, managing admissions processes, and enhancing student success. Here’s how TargetX helps colleges:

Features

mdi-check-bold Recruitment and Admissions TargetX provides tools to streamline the recruitment and admissions process. Its CRM system enables institutions to manage prospective student data, track interactions, and personalize communication strategies based on student interests and behaviors. This helps colleges attract and engage potential students more effectively. mdi-check-bold Student Engagement and Retention Beyond admissions, TargetX offers features to support student engagement and retention. By facilitating communication between students and campus services, and providing insights into student needs, colleges can implement strategies to improve student satisfaction and retention rates. mdi-check-bold Marketing and Communications The platform includes robust marketing and communication tools, allowing colleges to create targeted email campaigns, social media outreach, and personalized messaging. These tools help institutions maintain an ongoing dialogue with prospective, current, and former students, enhancing the institution's ability to recruit and retain students. mdi-star

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