​The Signal

Jeff Dillon welcomes back Eytan Wurman, founder and CEO of CommonTime Pathways—the recruiting platform built on a simple, disruptive idea: creatives deserve the same recruiting pipelines athletes get.

In this episode, host Jeff Dillon welcomes Melanie Moran, Vice President and Senior Strategist at Mackey Strategies, who spent nearly two decades at Vanderbilt University—rising to Associate Vice Chancellor for University Relations—and recently completed an 18‑month stint as interim head of athletic communications.

What if the reason your enrollment strategy keeps stalling has nothing to do with the plan—and everything to do with the culture?

What if the biggest problem in higher ed marketing isn't technology, budget, or even strategy—but the fact that we assume students make rational decisions when they're actually driven by emotion, bias, and the simple need to feel like they belong?