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EdTech Connect Media Kit

Reach Higher Education's Most Influential Software Decision Makers​

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Where university technology leaders research software decisions

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University technology leaders need comprehensive information to make informed software decisions. With limited time and resources, CIOs, IT directors, and procurement teams increasingly rely on peer validation and institutional intelligence to guide their technology choices.​

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EdTech Connect solves this by providing the institutional intelligence that university leaders actually want. Our audience doesn't just read marketing content—they actively seek out the tech stack data, peer comparisons, and implementation insights that inform their software choices.

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When vendors appear in our trusted editorial context alongside real institutional data, they're not just another sales pitch. University leaders see your solution as a validated choice backed by peer evidence and institutional intelligence.

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Whether you're launching a new solution, expanding market share, or establishing thought leadership, EdTech Connect positions your message where university technology leaders go to research software decisions. Connect with decision-makers when they're actively evaluating options, not interrupting their day with cold outreach.

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Our Audience Reach

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​Why Partner With EdTech Connect?

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The Trusted Source for Higher Ed Technology Intelligence

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✅ Real Decision Makers - IT directors, CIOs, and procurement leaders with software purchasing authority

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✅ Institutional Focus - .edu professionals who research and validate technology choices for their universities

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✅ Editorial Trust - Your message reaches decision makers through our trusted institutional intelligence content

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✅ Research Intent - Connect with leaders actively evaluating software options, not passive content consumers​

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Marketing Opportunities

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1. EdTech Connect Newsletter

  • 33,000+ subscribers with 32% average open rate

  • Premium editorial positioning within newsletter

  • Dedicated promotional emails to segmented audiences

  • Complementary LinkedIn post (4,000+ followers)

 

2. Custom Email Campaigns

  • Segment by service area, institution type, or geographic region

  • A/B tested subject lines and content optimization

  • Detailed analytics and engagement reporting

  • Lead qualification and scoring services available

 

3. Webinars

  • Guaranteed promotion to 33K+ higher ed .edu emails

  • Multi-channel promotion:

    • Targeted broadcast emails

    • Social media promotion (5K+ followers)

    • Newsletter features

  • Extended value with on-demand hosting on your branded hub

  • Complete attendee data and engagement analytics

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4. EdTech Connect Podcast​

  • Host-read sponsorship messages for authentic delivery

  • Guest expert opportunities for thought leadership

  • Episode-specific landing pages with your branding

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Profile Sponsorship Opportunities​

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EdTech Connect offers four tiered sponsorship levels to help educational technology companies showcase their services and build their brand presence in the higher education market:

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​​​​​​​​​​​​​​​​​​Contact Us

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If you would like to learn more about these opportunities, contact us.

By Role:

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  • Presidents & Chancellors

  • Provosts & Academic Officers

  • CIOs & Technology Directors

  • Deans & Department Chairs

  • IT Directors & Managers

  • Faculty Innovators & Champions

By Institution:

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  • Ivy League Universities

  • R1 & R2 Research Institutions

  • Private Liberal Arts Colleges

  • Community Colleges

  • State University Systems

  • Online Education Providers

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