Accelerate your edtech success in
higher education

Entering the higher education market can be a complex and challenging process. Institutions have unique needs, rigorous procurement processes, and high expectations for the solutions they adopt. Without a clear strategy, even the most innovative EdTech products can struggle to gain traction.

Common challenges include:

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• Adapting to Institutional Culture: Navigating the unique culture, workflows, and decision-making processes of each college or university.

• Building Credibility: Establishing trust and proving the value of your solution to institutional decision-makers.

• Scalability Across Institutions: Creating solutions that can scale to meet the needs of diverse institutions, from small colleges to large universities.

• Demonstrating ROI: Proving the long-term value and measurable impact of your solution in a way that aligns with institutional budgets and goals.

• Customization Demands: Meeting the need for highly tailored solutions that fit the specific requirements of individual institutions.

• Competing with Established Providers: Differentiating your solution in a crowded market dominated by well-known, legacy EdTech providers.

• Measuring Impact on Student Outcomes:
  Demonstrating how your solution directly improves student success, retention, and learning outcomes.

At EdTech Connect, we specialize in helping EdTech providers navigate these challenges and successfully enter the higher education market.​

Our approach to the higher ed audience

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We take a structured, three-step approach to help you position your products effectively:

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1. Market Research

We conduct in-depth research to uncover opportunities, trends, and challenges in higher education. Our insights help you tailor your offerings to align with the specific needs of colleges and universities, ensuring your solution is positioned for relevance and impact.

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2. Positioning Strategy

We work with you to develop a compelling value proposition that resonates with institutional leaders. Our team helps craft messaging that highlights the unique benefits of your solution, ensuring it stands out in the competitive higher education market.

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3. Strategic Roadmaps

We provide actionable roadmaps to guide your entry and scaling strategies in the higher education market. While we don’t implement these strategies, we equip you with the tools, insights, and plans needed to execute effectively and achieve long-term success.

Reach your audience where they live

By partnering with EdTech Connect for your market entry strategy, you’ll achieve:

• Faster Market Penetration: Accelerate your entry into the higher education market with a clear, actionable plan.

• Stronger Alignment with Institutional Goals: Ensure your product meets the needs of colleges and universities.

• Increased Credibility and Trust: Build relationships with decision-makers and establish your brand as a trusted partner in education.

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Ready to position your product for success in higher education?