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The Side Door Effect: How Smarter AI-Powered Campus Search Wins with AI-Savvy Students
Your marketing team just unveiled a stunning homepage redesign. Your leadership team loves it. Faculty rave about the brand positioning. It's everything a modern university website should be: clean, compelling, perfectly branded. Here's the uncomfortable reality: More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information — making your home page the most expensive page nobody sees (Carnegie). AI Overviews now appear i
Jeff Dillon
4 min read
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Thriving in the Era of Uncertainty: How Higher Education Can Future-Proof the Digital Campus
Higher education stands at the edge of its most challenging chapter yet. The demographic cliff has arrived, with a 15% enrollment decline between 2010 and 2021. Meanwhile, budgets shrink, political scrutiny intensifies, and students expect digital experiences that rival Silicon Valley's best. This perfect storm isn’t just reshaping higher education, it’s an awakening. The institutions that thrive will reimagine their digital foundations and embrace future-proof digital campus
Jeff Dillon
3 min read
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Trump Higher Education Compact: What It Means for U.S. Universities and Tech Education
On October 2, 2025, the Trump administration distributed a higher education policy framework referred to as the Compact for Academic...
Jeff Dillon
4 min read
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Anthology Bankruptcy: What Blackboard’s Future Means for U.S. Higher Education
The Breaking Point for One of Higher Ed’s Biggest Tech Players Anthology, the parent company of Blackboard, filed for Chapter 11...
Jeff Dillon
3 min read
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