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Upcoming Webinars

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How Do They Search?

3 Ways to Optimize for AI Search and On-Site Search

with SearchStax and Andy Crestodina, Co-founder and CMO, Orbit Media

AI-driven discovery is shrinking website traffic, but the visitors who do arrive are more intentional than ever. And they are far more likely to convert if your website is ready.
 
Hosted by: SearchStax
Tuesday, February 17 @ 11am PST / 2pm EST

 

On Demand Videos

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AI as an Experience Layer: Lessons from Rhode Island
School of Design's Search Redesign

with SearchStax and  Brian Clark, Senior Director of Digital Experience, RISD

See how Rhode Island School of Design (RISD) is using AI to transform student search without the buzzwords or big budgets. RISD’s Brian Clark will walk you through how they rebuilt the search experience to deliver AI-powered answers that actually help students find what they need.
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From PDF Chaos to eForm Nirvana, Saving Thousands of Dollars in the Process 
with Sebastian Barron, Paris Jr, College and Ricardo Rengifo, DBS Software

Facing the silent killer of "operational drain," Sebastian Barron shares how his institution achieved a dramatic reversal by moving from static PDFs to intelligent eForms across Admissions, HR, and Policy Management.


 
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Connection First: Digital Engagement and AI Discovery for Today's Campus
with Josie Ahlquist & Jeff Dillon

Social media, TikTok trends, and AI-powered tools are reshaping how students find, choose, and engage with colleges. This session bridges the critical worlds of social media strategy, student engagement, and website search.

 
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AI & Data: Turn Seasonal Campaigns into Evergreen Enrollment Engines
with Brian Piper & Jeff Dillon

Tired of your seasonal campaigns disappearing after the event ends? Learn how top marketers are using AI and data to transform temporary campaigns into evergreen enrollment engines that drive results year-round.
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AI & Data: Turn Seasonal Campaigns into Evergreen Enrollment Engines
with Chaz Chumley & Paul Babin UCLA Health, Josh Koenig / Pantheon & Jeff Dillon

Universities rely on design systems to create consistent, on-brand digital experiences across hundreds of sites and departments. But when these systems age or become bogged down by technical debt, they shift from being an asset to a liability.
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What Students Actually Search for ( It's Not What you Think )
with Andy Crestodina, Orbit Media & Jeff Dillon

What if you could discover what students ACTUALLY search for instead of guessing? Andy Crestodina—Co-Founder/CMO of Orbit Media Studios reveals the shocking truth about why universities waste resources on generic campus content and shares his AI-powered methodologies 
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How Higher Ed Marketers Can Thrive in the Age of Budget Cuts
with Jaime Hunt / Solve Higher Ed, SearchStax & Jeff Dillon

Higher education marketing and admissions leaders are facing a harsh reality, declining enrollment, reduced budgets and growing expectations. The pressure to do more with less is real. But what if the answer isn’t more resources, but smarter use of the ones you already have?
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