Market Research

Transform complex institutional relationships into predictable revenue growth—backed by the power of our 38,000-user community.

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Our approach to the higher ed audience

We don’t just research the market—we are the market. With access to a trusted network of higher ed professionals, we create a living research asset that validates your positioning, guides your sales team, and builds long-term credibility with institutions.
 

1. Community-Driven Insights

Instead of relying on static reports, we tap into real conversations, peer feedback, and adoption trends from our user base. This ensures your strategy is built on current, relevant data that reflects how decision-makers actually think and act.
 

2. Positioning with Proof

Our research delivers more than trends—it provides evidence. With access to a broad sample of colleges and universities, we arm your team with insights that translate into credible talking points and case-making proof for institutional leaders.
 

3. Evergreen Research Assets

We package findings into reports, benchmarks, and referenceable insights that retain value long after launch. These become reusable tools for your sales team—helping them open doors, answer objections, and position your solution with authority.
 

Why it Matters

By partnering with EdTech Connect, you don’t just gain market research—you gain a defensible, trusted asset built on the voices of 38,000 higher ed professionals.

You’ll achieve:

• Faster Market Penetration: Research-backed validation accelerates credibility with prospects.

• Ongoing Relevance: Regular updates keep the asset fresh, ensuring it works for the long haul.

• Stronger Sales Enablement: Equip your sales team with a third-party validated story they can reuse in every pitch.

• Increased Trust: Decision-makers recognize insights drawn from a large, engaged higher ed community.

Ready to learn about your ideal customer?