The Side Door Effect: How Smarter AI-Powered Campus Search Wins with AI-Savvy Students
Your marketing team just unveiled a stunning homepage redesign. Your leadership team loves it. Faculty rave about the brand positioning. It's everything a modern university website should be: clean, compelling, perfectly branded. Here's the uncomfortable reality: More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information — making your home page the most expensive page nobody sees (Carnegie). AI Overviews now appear in roughly 47% of...
